Ihecs Advertising Background

	Permission Marketing : Turning Strangers Into Friends And Friends Into Customers $25.00 133 reviews Seth Godin
	Beyond Disruption: Changing the Rules in the Marketplace $37.95 5 reviews Jean-Marie Dru
	AUTHENTICITY: BRANDS, FAKES, SPIN AND THE LUST FOR REAL LIFE 1 reviews David Boyle
	Lovemarks: The Future Beyond Brands $27.50 28 reviews Kevin Roberts
	Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness $14.95 30 reviews Jay Conrad Levinson
	No Logo: No Space, No Choice, No Jobs $16.00 165 reviews Naomi Klein
	Chasing Cool: Standing Out in Today's Cluttered Marketplace $24.00 31 reviews Noah Kerner, Gene Pressman
	Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes $24.95 11 reviews Katya Andresen
	Consuming Life $19.95 1 reviews Zygmunt Bauman
	Identifying Consumption: Subjects and Objects in Consumer Society $23.95 Robert G. Dunn
	Fashion Brands: Branding Style from Armani to Zara $39.95 4 reviews Mark Tungate
	Can't Buy My Love: How Advertising Changes the Way We Think and Feel $16.00 25 reviews Jean Kilbourne
	Great Advertising Campaigns: Goals and Accomplishments $17.95 1 reviews Nicholas Ind
	Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands $45.00 43 reviews Alina Wheeler
	The Tipping Point: How Little Things Can Make a Big Difference $14.99 943 reviews Malcolm Gladwell
	Shopping for Identity: The Marketing of Ethnicity 5 reviews Marilyn Halter
	Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive: Why the Entertainment and Advertising Industries Must Converge to Survive $16.95 Scott Donaton
	Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business $45.00 Jean-Marc Lehu
	The Wisdom of Crowds $14.95 161 reviews James Surowiecki
	Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing $25.27 3 reviews Jane Cunningham, Philippa Roberts
	The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy $28.00 22 reviews Jon Berry, Ed Keller
	Brand Hijack: Marketing Without Marketing $24.95 16 reviews Alex Wipperfurth
	Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands $27.50 1 reviews
	BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands $40.07 6 reviews Martin Lindstrom, Patricia B. Seybold
	The Cultural Creatives: How 50 Million People Are Changing the World $16.95 44 reviews Paul H. Phd Ray, Sherry Ruth Anderson

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