Advertising Planning Must Reads

	Blink: The Power of Thinking Without Thinking $25.95 971 reviews Malcolm Gladwell
	Brand Hijack: Marketing Without Marketing $24.95 16 reviews Alex Wipperfurth
	Six Degrees: The Science of a Connected Age $27.95 33 reviews Duncan J. Watts
	The Age of Access: The New Culture of Hypercapitalism, Where all of Life is a Paid-For Experience $15.95 22 reviews Jeremy Rifkin
	Emergence: The Connected Lives of Ants, Brains, Cities, and Software $16.00 83 reviews Steven Johnson
	Where the Suckers Moon: The Life and Death of an Advertising Campaign $16.00 20 reviews Randall Rothenberg
	The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) $17.95 159 reviews Clayton M. Christensen
	Truth, Lies and Advertising : The Art of Account Planning $40.00 29 reviews Jon Steel
	Ordinary Advertising. And How To Avoid It Like The Plague. $21.99 5 reviews Mark Silveira
	Out of Control: The New Biology of Machines, Social Systems, & the Economic World $22.95 48 reviews Kevin Kelly
	Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) $16.95 37 reviews Geoffrey A. Moore
	Smart Mobs: The Next Social Revolution $16.95 25 reviews Howard Rheingold
	The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business $14.95 14 reviews Rolf Jensen
	The Anatomy of Buzz: How to Create Word of Mouth Marketing $15.95 44 reviews Emanuel Rosen
	It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book $8.95 47 reviews Paul Arden
	How to Plan Advertising $28.95
	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) $37.95 23 reviews Adam Morgan
	Global Marketing and Advertising: Understanding Cultural Paradoxes $47.95 3 reviews Marieke K. de Mooij
	Purple Cow: Transform Your Business by Being Remarkable $20.95 186 reviews Seth Godin
	The Cluetrain Manifesto: The End of Business as Usual $15.95 152 reviews Christopher Locke, Rick Levine, Doc Searls, David Weinberger
	Machiavelli's The Prince 284 reviews Niccolo Machiavelli
	Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies" $37.95 23 reviews Andy Law
	The Attention Economy: Understanding the New Currency of Business $16.95 28 reviews Thomas H. Davenport, John C. Beck
	Nation of Rebels: Why Counterculture Became Consumer Culture $14.95 19 reviews Joseph Heath, Andrew Potter

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