T. Chandrasekhar 2008-11-19
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Fast Food Nation is a fine "Social Thriller" bringing you to the edge of your seat right from beginning till the end.
If "Erin Brockowich" is for P&G, then "Fast Food Nation" is for MacDonald's.Author has not spared a single stone unturned to make this book an "encyclopedia" of fast food "facts"( read evils)
Going right into the production of raw materials,beef, french fries, potato farms, cattle feeds, workers apathy, production plants overseas, rules,legalities, food poisoning etc, Author has managed to bring the complete loop or lifecycle into this 300 pages "encyclopedia".Author has to commended for the way he has presented the topic to be an interesting reading and not a dull thesis.
And as a reader , I respectfully disagree with the author on the following areas :
Authors blatant attack on the low paid jobs - It is true that pay scales in fast food joints are going down, but we need to understand that fast food joints have created enormous amount of "low quality-high quantity"jobs that helps the economy. Do not expect any industry (even the government) to hire millions of employees even on short term contracts with zero to no skills at close proximity to employees homes at hours that are flexible. In fact America is called a "service economy" and a service economy is mostly nothing more than flipping burgers .
So many people read the book for sheer one reason:
How does it affect me and my children ?-
And that would have meant atleast some comparison to restaurent jobs, restaurant cleanliness etc outside the fast food world. This would probably have given the reader a more balanced view of the food industry as a whole( contrary to all "burger kings and MacDonald's are villains).
Author also fails to emphazise the bigger picture of the fact that "fast food" industries are an evolution of the "modern couch potato American" , "working moms", "single parent" culture. It was not the sheer marketing genius of MacDonald's that made it what it is today.Fortunately or unfortunately MacDonald ( and others )are adding value to the society by filling up a "dangerous need" in the society. "Low cost food" - fast and easy.
And the worst of all, the same need is getting slowly created in societies like India and China.
Read this book -
If you have a family
If you frequently grab a quick lunch at McDonald's
If you or ur friends have tried Lipitor and other weight loss medications
Read it - even if you read only fiction books!.It is about YOU AND YOUR LIFE.
One of the finest books that I have read in recent times on social themes. I always wondered this book has every quality to be a 'movie' and yes, it did become a movie. If you are averse to reading, watch the movie. For me , I enjoyed the literary richness of the book ,analysis and the content of the book